As Creative Director, Its my job to create the website and make sure that it fits the FEEL brand that we as a group have created. After our group presentation, we decided that the colour of the website needs to be a grey/ charcoal grey as its easier on the eye. This is also an important factor for the text as white on black can be quite harsh on the eyes. I've gone for an off white which works perfectly with the grey background. As we won't have professional photos of the garments to add to the website, Ive added an image of a living wall which will feature in our store. I think aesthetically the images works well the the website and will hopefully draw the customer in and want to visit the store. The logo is still currently being developed after our presentation and will be added to the top of the website in due corse.
No comments:
Post a Comment