To gain some understanding of what Visually Imapaired really means we decided to contact the charity Royal National Institute for the Blind (RNIB) to see if we can get into contact with some young people with loss or even get the chance to meet some.
AS we will be creating a shop for our brand, it is important that we know what the best colours are for those who perhaps can only partially see or are colour blind. We want to make sure all the colours used in the shop and garments are visually appealing to those who can slightly see but with difficultly. At the same time is is important that the garments are also visually appealing to those that are not visually impaired.
This research is to be done by our marketing director
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