We held a group meeting and discussed what we wanted in the brand and what we will have in the store etc. This is what we came up with and will continue to be developed.
- The brand will begin with 6 outfits and a few accessories
- Each item will be in at least 5 different textures
- We will begin with womenswear and later venture into menswear
- The few accessories will literally be a bag and a hat or piece of jewellery
- Logo needs to be created- Brand name: Feel, Slogan: Surface Perception - this will include the word feel in braille.
- The store will be very subtle and almost gallery like
- Floor plan needs to be developed and created - I personally have begun work on it.
- The store will have 2 different outfits per room
- Interior layout - Think about lights, walls, whats inside, look into flowers, wall of zips, wall of pom poms
- Changing rooms for the store need to be thought about thoroughly - Lindsey's working on this.
- Website needs to be created - begin with something basic
- We are to have a scent in the entrance hall/ entrance to the store - this will be a signature sent
- Swing tags - Braille to be raised
- The store will be mid range/ high street
- Launch night - Everyone will be made to take their shoes off and will be blind folded to get the full effect of all the textures used in the store.
- eventually to have candles in the signature made scent - quite similar to Joe Malone
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