First Initial Idea

As a group we all came together and threw a few ideas on the table and after a long discussion we went with the idea of creating a range of clothing for visually impaired/disabled people (if we were to go forward with this the choice of words to describe these people would be changed) as our first initial idea. We wanted to go down the visually impaired route for our target market more so than disabled people. The reason for creating this brand is because there isn't a rang of clothing out there that has had visually impaired people in mind for all of their clothing.

What is our idea?

Our idea is to create a brand/range of clothing that has the Visually impaired in mind. The clothing that would be sold would be completely based around texture and the surface of the fabric. Many of us out there will wear something thats itchy just because it looks nice and is stylish but we want all of our garments to be kind against the skin and comfortable. Reason being is that if someone is visually impaired the last thing they would want to wear is an itchy jumper that irritates the skin. 

The fabric that will be used will be taken into consideration of how it feels in the hands and against the skin. Even though the brand has come from the idea of creating a collection for visually impaired people, we still want it to be appealing to "normal" people. Everything comes down to the senses and how a lot of people these days buy things for looks and not for the quality and feel of the fabric. we want to bring it back to what buying clothes used to be about.
Target Market: 16 - 25 years old