After settling for the idea of creating a brand that has the visually impaired in mind, we began to think about what the name of our brand might be.
To come up with ideas, I began a mind map of words that related to other words. In this instance I started with the word 'senses' which is what our brand is based on. I then had a look in a thesaurus for similar words and from that branched out.
After a lot of deliberation, we settled for Feel. Mainly due to sound of the word but as we want our logo to include braille, we needed to make sure it looked good in braille as well as being a good brand name.
Since the name doesn't say a huge amount about the brand we wanted to have a slogan to go underneath the logo. Surface Perception was what we ended up with. We all felt that it rounded off the brand and made it more put together. Also it sounded good so that was a plus.
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