Integrating the blind into society

We as a brand have thought about the blind and the non visually impaired and created something that appeals and works for both types of people.
Everything to do with our brand has to be well thought out, From the types of fabrics to the lighting in the store.
Everything is with the blind in mind, If you weren't to see anything you'd still get that FEEL experience that those with sight would also have.

Its a way on integrating the blind into society. Creating a store and brand that is for both types of people gives the blind a sense of equality. Its a store that is accessible for everyone and gives a different experience to everyone but one that people will remember.

Something that is important is that some of the employees should be visually impaired, this gives those who are sense of comfort and making it equal between both types of people. A lot of employees won't employ someone if they are visually impaired. And why? because they can't see where they're going or they don't represent the company, where everyone has to be stylish and on trend?

we hope to integrate the blind into society and show those companies that it doesn't matter if you're visually impaired, you can shop and work anywhere.

FEEL is a company which is all about equality, everyone is welcome and FEEL is for everyone.